Change starts here.

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As a society we are waking up to the need to drive change for the better, balancing purpose and profitability, making money and meaning.

Conquer for Good is an initiative of Will & Grail that promotes awareness, education and connectivity, through talks and interaction with leaders working to build an ecosystem of social innovation and purpose-driven business.




Join us for our monthly Connect events to hear stories from leaders and innovators driving organizations with purpose. Then stay for networking to engage with others working to Conquer for Good.


Community Services League

Tuesday, October 10 - 5:30 pm
Will & Grail - 1810 Cherry, KCMO 64108

Community Services League has a 100-year history tied to First Lady Bess Truman, providing food and basic support in Eastern Jackson County. Asking the larger ‘why’, Doug Cowan, launched a shift to help lift the people they serve out of poverty and make a lasting change in their lives. From financial coaching, housing, employment assistance, a small dollar loan program designed to break the cycle of payday lending, and creating new ways to interact and expand access to services.   

Hear Doug's story and learn more about the new vision of social services. 

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Urban Building Project

Tuesday, November 14th - 5:30 pm
Will & Grail - 1810 Cherry, KCMO 64108

With a degree in architectural engineering, Daniel Edwards knows how to build things. But the challenge of building back decayed urban neighborhoods took his education to a new level. For the past five years, Daniel and his wife Ebony have worked to understand the dynamic of urban development. The result is the Urban Building Project, a catalytic neighborhood development that will provide optimized spaces built around how people live. It’s part of a broader vision to rebuild thriving life in overlooked communities - including integration with jazz, arts and more.

Hear Daniel’s vision to move Kansas City forward.

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Braden's Hope for Childhood Cancer

Tuesday, December 12 - 5:30 pm
Will & Grail - 1810 Cherry, KCMO 64108

Deliece Hofen was fighting stage 2 breast cancer at the same time her 3-year-old son Braden was undergoing treatment in his own battle with cancer. In this process, she saw the drastic discrepancy in funding for childhood cancer treatment research. So she founded Braden’s Hope for Childhood Cancer, a non-profit with the goal of increasing funding and awareness for childhood cancers so no child or family will ever have to hear the words “no known cure” again.

Join us to hear Deliece’s story and learn how her organization is giving every child battling cancer a chance.



Watch and read the stories of purpose shared at Conquer for Good 2017 and our monthly Connect events.


 You can view highlighted presentations below or
visit the Conquer for Good Channel


An Initiative of





Proceeds Benefited